Toys “R” Us (Toys “R” Us) is the childhood memory of the rich. Toys “R” Us’ flagship Xinsheng store is probably the largest toy store in Taiwan. As early as 1987, it opened its first branch in Taiwan, which is this store. I will introduce the new flagship store in this article. I still remember how crowded it was when it first opened a few hours ago. Even international rock star Michael Jackson visited when he came to Taiwan for a concert. The types of toys on display are also very diverse, unlike the toy stores at back stations that are all small. The rich man has grown up, but he still occasionally goes back for a walk, to reminisce and see what toys are popular now, but now he buys them for the little rich man, and occasionally buys some to reward himself (laughing), so let’s go shopping with the rich man.
Introduction to Toys R Us
The main entrance of Toys "R" Us is on the Xinsheng Viaduct side (green circle in the picture below), but if you want to enter Toys "R" Us through the exit, it is also possible. The exit is at the back door of Xinxin Volkswagen Department Store (red circle in the picture below) circle). In fact, many people enter through the exit, because there are department stores and movie theaters on the exit side which are quite busy.
There are some coin-operated amusement facilities at the main entrance and exit. When the children are misbehaving without buying toys, they can be comforted by tricking them (laughs).
The toys displayed at the entrance of Toys R Us are probably the most popular and popular toys currently. It seems that Transformers and Barbie are still number one in the minds of children. If you are looking for toys to give to your children, this is the right product to buy.
Then there is the Barbie area, which displays toys related to the latest Barbie movie in 2023, including the most saucy and eye-catching pink convertible.
Unexpectedly, the Teenage Mutant Ninja Turtles have come back to life again. When I was a kid, the rich man also bought a lot of Ninja Turtles. I often played there with Schrader and Rocksteady. I liked April O'Neil's RV the most.
It is a barrier-free space, so friends with strollers can stroll around easily without worrying about breaking their toys.
It’s really a big room, probably over a thousand square feet, with a high ceiling, a bit like a warehouse or Costco (laughs).
Some toys on sale on the float.
BarbieBarbie
Barbie area. Barbie dolls wearing various costumes are really classic and popular all over the world, so children who like role-playing can always find their favorite. In recent years, Barbie has been constantly transforming, and has even launched joint limited edition Barbies with well-known brands such as Star Wars, preparing to capture the otaku market.
Surprise Dolls LOL Surprise Dolls
Lil Outrageous Littles (LOL) Surprise dolls), this rich man has never seen it before. Google searched Lil Outrageous Littles (LOL) Surprise dolls and found that she was launched by Micro-Games America Entertainment, a well-known American toy company, in 2016. In fact, it is It is a character simulation toy similar to Barbie, but in addition to dressing up the doll and changing clothes, the Surprise Bubble Doll will also change its body, hair and other parts when it encounters water. What's special is that there is a blind box, where you have the opportunity to draw super limited edition characters. The rich man thinks that this sales model that combines blind boxes + Barbie is very creative and powerful. It will definitely make adults and children unable to put it down. The boss can count the money until he can count. However, there was some controversy a few years ago. I am not sure whether it has been resolved. You can unbox and share it on Youtube. Parents should pay attention!
remote control car
Remote control car area. The little rich man once owned several remote control cars, but most of them broke after a short period of use, or the remote control could not be connected at all in the first place. Next time, I will buy a higher-end one that can run on the grass.
Majorette
Majorette area, a whole cabinet of small cars on display. Meijie Lun is a French toy manufacturer. The company was founded in 1961. It is a very old company and is known as the French version of Matchbox cars. Together with the British Matchbox car (which has been acquired by Mattel of the United States) and the German Siku car, it is one of the three largest car toy manufacturers in Europe. The car itself is larger and heavier than Japanese brands.
It seems that most of them are car-type models, and the price is about the same as TOMICA. I don’t know how good the quality is? Friends who have played it can share it with the millionaire in the message.
Speed City Speed City
Rapid City area, Rapid City is Toys "R" Us' own brand. What impressed the rich man the most was the launch of various large and small car toys, as well as the necessary parking lot box set. Toys R Us also has many real-life toy experience areas, including large parking lot scenes, fire trucks, helicopters, etc. The rich man saw many children coming to play with their own cars and having fun with other children. It was really interesting. It was great to buy toys and make new friends.
Pokémon
It was called Pokémon when I was a child, and it has endured for a long time. Now its new name is Pokémon. There are also cards available for purchase on site!
BANDAI
For those who are trying to find the Superman box set and monsters. Superman is really timeless, and I hope to continue to see more strange-looking monsters.
The machine world team is fully open. It feels a bit like Mighty Morphin Power Rangers, and the robot part design is more Japanese Gundam style.
McFARLANE TOYS is an American toy company whose main products are peripheral products such as characters from movies, comics, games, and various sports. Some DC heroes and Batman American retro soft plastic figures.
Hot Wheels
Hot Wheels Car Zone. The Hot Wheels car was launched by Matty Mattel, an American toy manufacturer, in 1968. There are discounts from time to time. The rich man feels that the price is more affordable. The rich man’s experience when playing with it is that the car is relatively light, so the car is ㄌ ㄨ It's faster to get up (laughs). A long time ago, there was a party group that bought 50 units for the rich man. I remembered that every time the rich man went out, the weight of the car was really heavy even for adults. Now it is much easier to bring Lego minifigures. Hot Wheels has also launched co-branded vehicles with some classic American cartoons such as Star Wars and Superman.
One of the features of Hot Wheels is that there are many extreme track scenes. The special orange track and the super powerful launcher make the cars in the advertisement fly. It is very cool. Children will definitely love it after seeing it, but if they really buy it When you go home to play, your car will fly all over the house and perform rollover stunts (laughs). I don’t know if any of you have noticed that many models of Hot Wheels cars actually don’t have rear mirrors, because this is how they can avoid collisions on the track and show off the feeling of going super fast. I also like the co-branded car launched by Hot Wheels and Fast and Furious.
TOMICA
Domei car area. There is also a whole cabinet of cars on display. I remember that in the past, the little rich man would secretly memorize the car number of the car he liked, and whisper to his grandpa to buy it for me next time. The little secret between grandparents and grandchildren is super sweet, but one time he actually bought the wrong one. How could this happen? Later, the millionaire did some research and found out that Dome's "regular models" will launch new cars on the third Saturday of every month and replace the old models to ensure that the number of car models released at the same time remains at 150 models. Therefore, number 100 contains several car models launched in the past years, so please pay attention. The monthly new products launched by Duomei can be seen on the official website here:https://www.takaratomy.co.jp/products/tomica/new/
In addition to the regular models, there is also the TOMICA Premium black box series, but the number is relatively small. I didn’t expect that there would be a tank.
There are also various combinations of super classic scenes. Every little boy dreams of the scene of a parking lot full of cheap cars. Then a large number of children bought it and opened the box only to find that the car was not included with the purchase of the parking lot. In the end, it was a big deal. It ended in tears, so in many scenes later on, I would intentionally give a car to soothe the fragile hearts of the children (laughs).
Railway Kingdom PLA RAIL
In the Railway Kingdom area, there is a Taipei Metro Zoo limited box set. It is really thoughtful. Friends who are collecting limited scenes from various countries should not miss it.
A variety of train tracks and vehicle equipment.
Archie Kindergarten Hey Duggee
Archie Kindergarten Area. The rich man didn’t know about this program at first. It was introduced by a child from a colleague in the company. Archie Kindergarten is a preschool education animated TV program from the UK. This funny brown dog wearing a yellow jumpsuit is the protagonist. Archie (Duggee), the rich man thinks he is quite cute.
Toy gun NERF XSHOT
It seems that toy guns and shooting toys are still very popular. It looks like a huge armory. The main brands are NERF and XSHOT. In fact, I went beforeSeoul, South Korea, Yangyang TourismWhen the little rich man was thereSokcho emart I’ve always wanted to buy a toy gun, but I didn’t have enough money saved. I’ll ask Santa Claus to give him one this Christmas to make his dream come true.
A super large gun with 96 rounds of ammunition only costs 998, which feels like a good deal, but it is really too big and there will be no place to store it when you get it home. It will probably be missed by the rich man’s wife for a long time (laughs).
Anpanman Anpanman
Anpanman area. The rich man likes the cute and willful appearance of Bacteria Man's sister Little Virus, and Little Virus likes the heartthrob Toast Superman. The toys in this area are more suitable for babies. The toys are very cute in design. I also bought Anpanman’s bib bag and bowl and chopsticks set before. The rich man liked them very much.
Peppa Pig
Peppa pig section. It is a long-established cartoon in the UK. Currently, Toys R Us has a Peppa Pig experience area, which includes Peppa Pig family portraits and toy experiences. The props are quite fun. The rich wife bought some English picture books of Peppa Pig. This content is quite interesting. Peppa Pig's father is very funny. The rich man thinks it is very suitable for children to learn English.
Paw Patrol Team Makes Great Contributions PAW PATROL
Special area for the great achievements of the Paw Paw Team. There are various types of cars and roles. There is also the Mighty PAW series, but the rich man still prefers the original version.
There are also large Tiantian fire trucks and Archie’s police cars that you can drive on site, so come and take a look around and take some cool photos.
Preschool electronic learning toys
The world's leading infant and preschool electronic learning toy brands: American Fisher Price and British vtech. When I was a kid, I also bought some for a little rich man. The rich man also bought a vtech toddler train and some remote controls and other small toys. I personally think the quality is good and durable. It has not broken after playing with it for a long time. When I grow up, I can give it to my friends (laughs) .
plush toys
Plush toys section. No particular brand.
Sylvanian Families
The forest family area offers toys themed after animals in the forest, such as squirrels, kittens, rabbits, seals, pandas, sheep, etc. There are a lot of animal accessories and props available for purchase. Just like TOMICA, it is really a never-ending trap. The most classic animal cabin is displayed on site, and the workmanship is really meticulous. The latest kindergarten series colors are really colorful.
MIMIWORLD Korean electronic pet toy brand Baby Pet. The cute electronic pet Maltese! Recommended for children who are not allowed to have pets at home. The rich dad also bought an electronic puppy for the young rich man, but once it was splashed with water, its barking became very strange, and it became a bit unlike a puppy (laughs).
Licca doll Licca
The Japanese Rika doll (リカちゃん) feels like the Japanese version of Barbie. It is as popular as Barbie in Japan. Its big watery eyes should be very popular with men (laughs).
Petite Merlot
Japan's Little Merlot section. I heard that Little Merlot's hair will change color when it comes into contact with water? What a special design.
MIMI
The Korean brand Meimei doll looks very similar to the Japanese Lika doll, and the rich man can’t tell them apart.
Party casual
Some cosplay party costumes.
Enlightenment building block Qman
Enlightenment Bricks is a Chinese toy company co-branded with many well-known Japanese animations such as Crayon Shin-chan, Pokémon, Naruto, Superman, etc. The rich man really admires these ideas and has never thought about the content of these animations. It will become a building block product and can be shared with friends who like animation. You can come and study it.
Wow! Crayon Shin-chan's home produced by Korean toy brand OXFORD is really creative.
BLOKEES
It is also the Chinese brand Bruco building blocks, a highly recommended Superman blind box. It’s the first time I’ve seen Superman with joints, and he looks more flexible (laughs).
LEGO
LEGO Zone, the King of Toys. Various LEGO series were displayed, many classic city series were on display, and there were quite a few product box sets. Sometimes Toys "R" Us will launch limited edition Lego products or action figure sets, and then you will see the figure of the millionaire.
Star Wars Darth Vader built with LEGO bricks, and LEGO City Police Thief.
After experiencing it, how many children will not clamor to buy a box? What a trap.
LEPAO
The building block toy that the rich man had when he was a child was originally called Lebao, and it is really an evergreen tree. Let me briefly introduce that the main product of Lebao Toys is LASY building blocks. What are LASY building blocks? LASY building blocks were created by German mechanical designer Dr. Peter Laws. They use simple and basic shapes to create the most varied building blocks. The most common ones are H-shaped, wheel-shaped, and shaft-shaped. Children can use their own Use your imagination to combine and build various objects, such as cars, airplanes, strange hands, etc.
The rich man thinks that the shape of the building blocks is quite special, and he feels that the ways to play it are ever-changing. There are also many LASY building block courses available. Interested friends can Google it or go to the site to try it out.
Jurassic Park
There is an experience area next to it. The big fight between dinosaurs and sharks is so exciting, and humans look so small.
electronic toy
Electronic type toys. This type of rich man has relatively few contacts.
Real estate tycoon MONOPOLY
Real Estate Tycoon Zone. Dragon Ball and One Piece theme! It’s hard to imagine what the chance card will draw.
In other board game areas, there is an American toy company Funko, but unfortunately there are no Pop! dolls to buy.
MINECRAFT
Wheat nugget area. Maybe this is a topic that the rich man will study in the future? Another common name of Maikuai is to be a creator god. Players can build their own cities in the virtual world. It is like a full-scale start-up. I feel that children's imagination can come in handy here and create unlimited possibilities. There are also many cram schools offering this.
party toys
Party toys section. The so-called party toys are a box with dozens or even hundreds of dinosaurs, soldiers, cars, etc., so that each of the children attending the party can get one to play with, and everyone is very happy.
PANTASY
Pinqi Blocks is a Chinese building block brand. It has many products authorized by Japanese animations, including the super classic SNK Vietnam War, Saint Seiya and Atomic King Kong! It is a bit different from the co-branded brand of Enlightenment Building Blocks.
reward
Ichiban reward area. There must be no cheating in the Toys R Us rewards, right? From time to time, I see some false news about shop assistants, so please do some calculation before purchasing. Many toy stores have launched it, and even Japanese daily groceries are sold at Tailong Handmade Store (HANDS). You can refer to it for more information about Ichiban rewards.Introduction and sharing of toy stores in Taipei East DistrictThis article.
sporting goods
Toys R Us does not only sell toys, but it also sells some sporting goods suitable for indoor or outdoor use. There are some simple equipment such as soft baseball, badminton, and table tennis, which should be fine for playing with children. To catch the end of summer, there are also a lot of swimming equipment on site.
electric car
The large electric car that children can ride in is really cool. It can be controlled by remote control or driven by itself. In fact, the rich dad also bought a small sports car for the little rich man. Every time he drives it in the atrium of the building, it really attracts all the children. The eyes can also play music, but the sound is really loud when the accelerator is stepped on, and the car is so big that it can't even fit in the trunk, so it can only be stuck in the back seat diagonally. As the little rich man grows up, The parking space for motorcycles parked in the building is deserted (laughs). There are also general models such as walkers, scooters, and bicycles nearby.
Other toys
Pokémon cards and some food and toys are also sold.
There are also some baby products and large outdoor toys such as slides, mini cars, scooters, bicycles, various balls, etc. It seems that there are no toys that the rich man has not thought of (laughs).
Gacha, machine
There are some gashapon machines behind the Toys R Us checkout counter, and they have such a special gashapon theme – PVC toilet slippers! As well as Pokémon, Dragon Quest, and Dragon Ball consoles. But only the Pokémon machine is played by people, and children at other machines may not know it. This is the last chance for children who haven't bought any toys.
What a handsome Dragon Ball flash card. When I was a kid, the rich man also liked to draw cards. As long as he drew flash cards, he would be very happy. Later, he found out that the grocery store owner would cheat, and he went home and was sad for several days. I don’t know when I will help the little rich man arrange this.
rich man experience
The Toys "R" Us Xinsheng store is really a very good place. It displays a variety of toys. There are also many actual toy experience areas on site where you can actually play with them and have fun before buying. This is really recommended. Rich people believe that they come here. Friends are sure to find toys they like or give away.
The car section displays a lot of products such as Tomei, Hot Wheels, and Metrojet. Various models are on full display. Friends who want to compare and buy can come and have a look, and you won't be disappointed.
I sincerely ask all my friends to come to the physical stores more often. You can see and touch them when you are there. The feeling is still different from buying things online. It is difficult to compare prices in physical channels with online stores. I hope Toys "R" Us will continue to work hard. Hold on.
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